The newly founded blues club Aalborg Blues Deluxe was looking for a new logo to set them out from others. The task was to create a logo that could be used for websites, print, merchandise, etc. After talking back and forth with the client, we agreed that the logo shouldn’t incorporate classic elements you see in other logos fx a guitar, etc. So after some brainstorming, we landed on an old broadcasting microphone. The microphone is today primarily used in association with podcasts. Still, back in the day, it was used for radio, the first media to broadcast the sound of the Blues from the fields and Juke joints to the homes. Now Aalborg Blues Deluxe is “broadcasting” the blues and keeping the music alive with their live shows in the city of Aalborg, Denmark. The logo is designed to have a retro feel to play more into many’s associations with blues. Yet we have decided to use a more modern font for the “Aalborg Blues” to keep it a little contemporary.

Underneath, you can see the logo and some t-shirt mock-ups to show how the logo can be used.